Gender specific objects and review of own gender specific work

A gender specific object is an object which was designed specifically for a certain gender with a lot of different things taken into consideration such as the colour, over all shape of the object, and details. generally objects designed solely for women are more curvy and detailed, whereas for men it is more practical. This is due to the fact that for hundreds of years men are considered the dominant species and want to show power and that they are capable of getting a lot done, whereas stereo typically women are thought to be more about appearance, vanity and beauty and impressed by trivial features such as feminine names and soft designs. Examples of this can be seen with razors.

 

This is a typical razor designed for a female. Pink is seen as a typical female colour and the packaging is curved, showing innocence. The name Venus is named after a goddess which was the significance of beauty so targets women who believe that this will make them more physically appealing than other products.



Whereas in comparison, the razors targeted towards men are completely aesthetically different. This razor is named Fusion Pro-Glide which is a much more technical name that suggests it works much efficiently than others and is more advanced than female products. The colour is a meetallic blue and black which are stereo typically seen as much more masculine colours than the female product which is pink. As well as this the box shape is more square, angular and sharp which implies more aggression and testosterone fueled than that of a soft and curvy looking package. Finally the text on the product says 'POWER' in bold capital letters which have nothing in particular to do with the overall product but adds to the appeal for a man because of their inbuilt alpha male hormones that want to be strong and powerful.

Another example of a gender specific object is deodorant body sprays, as they both are advertised in different ways. Primarily masculine sprays are designed to make girls view the male in a sexual and many way, whereas with women it is to be seen in a more romantic and innocent way.Examples can be seen below.


Lynx is one of the leading brands in deodorant for men due primarily to different advertising methods amongst different medias, on their adverts they use humour to over sexualise men after using the product and due to the humour audiences share the videos and talk about it on social networking sites so knowledge about the products get around fast, and because of the males in the advertisements being seen as very sexual it makes the buyers of the product believe that it could be them in that situation. The overall style of the product is very masculine due to claw marks which suggest ruggedness and relates to barbaric times when men were at their most masculine and strong. The black colour and overall shape gives a kind of go faster stripe that makes it seem more advanced than the generic cylindrical shape of a normal spray bottle also, and even the metallic colours used in text give a steel and masculine impression of danger.



Completely different than the masculine deodorant is the females, the first major difference is the shape of the product, being cylindrical with very little angles and mainly curved it sticks to the overall design that it was designed to be aesthetic rather than technical and efficient. The image on the deodorant canister is of a flower which is associated with beauty and femininity, and being pink sticks to the colour scheme which is thought of for women, and the text saying very pink adds to that.



This piece of art work is by a online artist who takes commisions by people over facebook and uses paint to recreate humorous suggestions made by fans, this piece is of Brian Blessed punching a polar bear, and is extremely masculine due to bears being considered ferocious and Brian Blessed is reknowned for a lot of his masculine achievements including being a black belt in karate, a huge booming voice, bushy beard and a lot of life achievements.