When you compare this to a modernised anti-smoking campaign poster you can see a huge difference.
This piece of work was done by an uncredited photographer for an anti smoking campaign called 'Kill a cigarette and save a life. Yours'. and straight away you can see the difference that there isn't the need for metaphors like in the first example by Duffy because with the aid of new technologies such as photo shop, it allows producers to create virtually anything they need out of nothing, and in this example it is making a gun out of smoke. So does this mean that with a new digital age, less talent and technicality will be needed for up and coming artists? A lot of the last few artistry turner prize winners were won by digital videos so is this replacing traditional means and skills?
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