One example of signs that has been used in Newcastle is that there was a trending motto from the alcohol company Stella Artois which was - it's a chalice not a glass, which had a poster positioned on a corner shop in Newcastle, and under that poster Newcastle brown ale had shown one saying- 'Who uses the word chalice? Newcastle Brown Ale. No Bollocks'.
Another famous moment was in 1998 when Newcastle fans had hoisted a giant Alan Shearer football shit over the iconic angel of the north. The angel of the north is a representation of Newcastle and is one of the most iconic landmarks in the region and is instantly recognisable with Newcastle and by putting a shirt of Shearer, who is hailed as one of the best nothen footballers, claims the icon to us even more and added that extra element of pride which Geordies tend to have with football and their hometown.
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